Blog Post
60. Abbie Miranda, Beija London - Explaining bras to investors
#consumer #pandemic #underwear #fashion #crowdfunding #valuation
Abbie Miranda is the co-founder and head of design at iconic lingerie brand Beija London which responds to the needs of different cup sizes from AA-H. Their collection is beautifully practical, without compromising on style.
Abbie launched the business in 2016 with her co-founder and sister Maizie, with Abbie managing design and Mazie heading up the brand. The sisters grew up in a family lingerie manufacturing business with their mum as a successful entrepreneur which was understandably inspiring. However, with the family’s successes came some pressure for Beija to be profitable and get to a good place - fast. Beija is now an independent company with over 30,000 customers and an incredible rate of repeat purchases - a metric described as “the soul of e-commerce”.
In 2021, Beija launched its crowdfunding campaign after considering different ways of raising investment. While crowdfunding definitely felt scary, Abbie was confident that their loyal customers were behind them. They launched the crowdfund during the pandemic with less than half the funds already secured which is certainly a risky move, but thankfully it paid off when over 300 investors invested a total of £480,000.
In this episode you’ll discover:
- How your valuation can impact the success of your crowdfund
- How to communicate your unique edge to investors
- The value a lead investor can bring beyond just money
Subscribe to the podcast
In our Fundraising Stories podcast, we showcase inspirational interviews with female founders who share their honest experiences of fundraising – the highs, the lows, the challenges… and top tips for how to be successful.
Make sure you never miss a show by subscribing, and please rate and review, so that other female founders and professionals in the investment community can discover it.
Book an Accelerator Session
Want some fast advice? Select your one-to-one Accelerator Session with Julia Elliott Brown then pick a time that suits you best. You'll then be invited to complete a short pre-session form to help us to prepare. You'll get a video recording of the session and email follow up.
30m - Jump start
£150+VAT
- ask one or two questions
- fast feedback on your Investability
- initial advice on your fundraising approach
60m - Tank up
£300+VAT
- ask three or more questions
- review your pitch deck or financials
- step-by-step strategy and action plan
90m - Rocket fuel
£450+VAT
- ask as many questions as you can!
- review all your pitch assets
- full guidance on how to find your ideal investors
