Blog Post
E41. Anushi Desai, Plant Pops - Commit And Take Flight
#angels #pandemic#cofounders #friends&family #SEIS #consumer
£300k raised
Anushi Desai, Co-Founder of the award-winning snack brand Plant Pops, started making snacks with popped lotus seeds as a side hustle whilst working as a management consultant at KPMG. She bravely handed in her notice with the “do it now or it might not happen” mentality and a sense of knowing it was time to do something else.
Anushi and her Co-Founder self-funded to begin with, but as a product-based business, they needed investment early on. VCs offered them money - unusual for a young start-up - but they declined, as it didn’t feel like the right time.
Anushi puts successful fundraising down to changing your internal narrative from ‘asking for money’ to ‘investors are welcome to join our journey. I’m offering them something of value’. Like many entrepreneurs, Anushi's always brimming with new ideas and gives tips on how to commit to new things so your ideas are executed.
In this episode you’ll discover…
- How to discover what type of investment you need
- How to shift your internal fundraising narrative of ‘asking for money’
- Why you should say it out loud in order to commit to fundraising
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In our Fundraising Stories podcast, we showcase inspirational interviews with female founders who share their honest experiences of fundraising – the highs, the lows, the challenges… and top tips for how to be successful.
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