Blog Post
E15. Bonnie Lister Parsons, Seen On Screen - Investing Like A Woman
#femaleinvestors #genderbias
£2.1m raised
Bonnie Lister Parsons’ dance career boasted credits including One Direction, Florence and The Machine and X Factor Live. At the height of this success, she founded Seen On Screen (SOS) OS as a means to get the dancers we see on screen into classes for professional women looking for an empowering work out.
After two years of rejection by male investors despite self-funded success, Bonnie capitalised on the steely resilience and self-belief that a career in dance had taught her. She opened a female only investment round that quickly proved women can
and will succeed in the world of investment.
In this episode you’ll discover…
- Why breaking down rigid preconceptions of what entrepreneurs and investors look like is key to opening the floor to women
- How knowing your financial worth is fundamental to pitching with confidence
- Why resonating emotionally with your audience – investor or client – is the best way to build a business
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In our Fundraising Stories podcast, we showcase inspirational interviews with female founders who share their honest experiences of fundraising – the highs, the lows, the challenges… and top tips for how to be successful.
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