E13. Celia Pool, DAME - Rewards Based Crowdfunding Uncovered

Period products represent a significant proportion of plastic pollution worldwide. On a mission to change this reality, save our planet and turn our bathrooms green, Celia Pool co-founded DAME. In a business swerve last year, she developed the world’s first reusable tampon applicator, ‘D’.

Celia kickstarted her move into product-based business with a rewards-based crowdfunding campaign. This alternative approach saw DAME splashed across the media. One year on and DAME is already stocked in Waitrose and sold in 50 countries worldwide. Celia swears by the pre-purchase backers who got her here with honest feedback and on-going advocacy.

In this episode you’ll discover…

• The risks and rewards of taking the alternative route and trying the rewards-based crowdfunding approach
• Why narrative is king when you sell B2C and want to push for fundraising PR
• How to protect your purpose-led business from fierce and unforgiving bottom lines