E1. Martha Silcott, FabLittleBag

FabLittleBag is a period disposal bag that not only solves the perpetual problem women have of what to do with used sanitary products, but also at its heart addresses the significant environmental issues that come with people flushing these products down the loo.

Possibly not the easiest product to raise investment for you might think! But Martha found a way.

• How your warm network can be a great source of investment, including your suppliers

• Some creative ideas about how to pitch a 'female focused' product to the 'men in suits'

• How easy it can be to waste time speaking to the wrong investors, and strategies on how to avoid this sucking up all your time