Blog Post
E54. Tersha Willis, terrible* - Is it a pitch or is it a date?
#angelinvestment #VCinvestment #technology #entertainment #genderbias
Tersha Willis is the co-founder and CEO of terrible*, a MusicTech business that enables bands, artists, musicians and content creators to produce and sell merchandise.
Since 2017, terrible* has worked with 500+ creators, who’ve used their data and technology to manage their entire merchandise supply chain, helping them generate five times more revenue and 50% more profit than they would anywhere else.
As a female founder, Tersha experienced every single fundraising horror story: being asked out on dates by investors, constantly interrupted and undermined mid-pitch, and told she didn’t have what it takes to succeed.
With all that being said, Tersha has learned a huge amount from two successful raises and getting the company to £127k in monthly revenue. During the most recent round, Tersha secured £300K out of the £1m they were trying to raise via angels and a boutique VC in the US. Interestingly, working with investors across the pond highlighted serious differences in the music industry and how business is done in the US.
In this episode you’ll discover:
- How to deal with female founder bias from investors
- What to do when you get rejections
- How long you really need to raise investment
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