E38. Ashleigh Bishop, Bagboard - Nailing Your Investor Narrative
#advertising #consumer #sustainability #narrative #prelaunch #crowdfunding
£3m raised
Ashleigh Bishop is Co-Founder and Co-CEO of Bagboard, an AdTech company that makes smart paper shopping bags and sells advertising space on them to conscious brands. Ashleigh founded Bagboard as one of three co-founders who had never raised or run a business before. They initially funded it pre-launch through a ‘friends and family’ round of £500K, before raising £600K via crowdfunding in 2020.
But the investment journey wasn’t easy. At the start of their crowdfunding campaign, they just weren’t getting the response they needed from investors. Why? Because their narrative simply wasn’t resonating. Ashleigh also found there were some differences in how investors treated her male co-founders, compared to how they treated her as a female founder, and wanted to face up the challenge.
In this episode you’ll discover…
- Why it’s important to understand what investors are looking for
- When it’s okay to react and respond to investor feedback
- How scrutiny can be a positive thing
