Blog Post
E39. Jenifer Lam, Stitch & Story - Due Dilligence on Investors
#advertising #consumer #sustainability #narrative #prelaunch #crowdfunding
£3m raised
Jennifer Lam, CEO of Stitch & Story, co-founded a digital crafts brand that’s reinventing the traditional concept of knitting to inspire a new generation of hobbyists. After growing the business organically for the first few years, Jennifer found an angel investor who not only invested money into Stitch & Story but mentored Jennifer and supported her to raise further investment rounds.
In 2020, to help fast-track growth, Jennifer went on the hunt for venture capital investment, and made sure she did her due diligence on potential investors to get the right fit. Through all of this, Jennifer learnt to master her limiting beliefs, and nail the balance of building a start-up along with parenting and family commitments.
In this episode you’ll discover…
- How investors can help you grow your mindset
- Why it’s important to conduct your own due diligence on investors
- How to recognise when your limiting beliefs might be holding you back
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