E7. Emilie Vanpoperinghe, OddBox - Crowdfunding for wonky fruit & veg

Oddbox is London’s first wonky fruit and veg box subscription service, reducing food waste, by sourcing slightly imperfectly shaped produce directly from farms, and delivering them directly to customers. 

As a business with a purpose, it was crucial that Emilie secured investors that shared her values.

In this episode, you'll discover...

• How crowdfunding can build brand awareness and encourage your customers to be strong ambassadors
• Why using clever commercial terms can give you the funding you need in the early days of the business
• How to use advanced subscriptions on your funding round to get cash in the bank faster