Blog Post
E21. Jenny Costa, Rubies In The Rubble - Sustainable and Commercial - Possible?
#sustainability #Seedrs #crowdfunding
£2m raised
Jenny founded Rubies in the Rubble in 2011 after learning that one third of food is wasted. Her vision was to produce “conscious condiments” in a world where throwing away food has become the norm.
Jenny started the business as a passion project, creating small batch chutneys and jams from surplus ingredients that would otherwise go to waste. She went from selling them at farmer's markets to then scaling her business by creating condiments that are now available in supermarkets. Jenny took her time to realise she wanted to turn this conscious venture into a nationwide business. She raised investment from purpose-driven VCs and then had a hugely successful crowdfunding campaign that resulted in having to close the campaign and turn down investment!
In this episode you’ll discover…
- How it's possible to create a sustainable but commercially viable company
- How video can be used to ignite the crowdfunding campaign
- What it really feels like having to turn down investment
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