E20. Louise Doherty, Yoller - The Power Of Storytelling
#crowdfunding #Crowdcube #technology #ai #app
£800k raised
Louise Yoller built a tech business that helps people organise real world get togethers more easily, through an AI social planning platform. She left her career in strategic consumer marketing to create an app start-up that simplifies any kind of social event, after realising how complex it can sometimes be. Yoller has been featured by Apple and Google as one of the best apps for socialising in over 100 countries.
Louise successfully raised £380K via Crowd Cube. She found the crowdfunding process much easier to understand compared with seeking VC investment. This approach also meant finding early users of the Yoller app.
In this episode you’ll discover…
- How storytelling is just as important for securing investment as your pitch deck and financials
- The truth about crowdfunding and why it's a good option
- The benefits of using mixed routes for funding a business
