ABOUT

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As a female founder herself, Julia's walked the well-worn path from innovation, through raising investment to the soaring heights of scaling. 

She really gets how it feels to be riding the wave of early success, and also how daunting the investment arena can seem, particularly when you're short of time, and busy running your business. 

Julia believes passionately in levelling the playing field for female founders and empowering you to fly.

Five things to know about entering the arena


Entering the arena takes a lot of courage and stamina, and we know how to spot those with the attributes to make it.


Here are a few things to know about working with Julia before you take the plunge.



  1. She'll be direct and honest with you
  2. She's an expert in the field
  3. She only works with women
  4. She'll help business growth fit into your busy life
  5. She'll help you achieve your wildest dreams



Learn more

Julia and her and team of experts


Julia Elliott Brown, CEO and founder of Enter The Arena, is the UK's leading equity fundraising expert and specialist coach, working exclusively with female founders.


With a history building her own high-growth start-ups, Julia's purpose and passion is to bring her wealth of expertise to support female founders on their own journeys to successful equity fundraising and business growth. Having successfully raised millions of pounds in equity finance, Julia has a wealth of expertise in building an investor-ready business. 


Julia brings together an extended team of highly skilled experts to support your growth and fundraising endeavours, depending on your individual needs.

Learn more about Julia

Supporting amazing female led businesses

Julia has proudly supported over 1,500 female founders to take flight and secure the future of their business. Her expert guidance and proven programmes provide the targeted support that founders need to realise their full potential.


Meet her clients

Empowering you to take flight

Julia's expert guidance and proven programmes provide the targeted support that founders need to realise their full potential.


These case studies show how we’ve helped founders to address challenges you may recognise.


Explore case studies

Championing female founders

Julia believes passionately in levelling the playing field for female founders and empowering you to fly.  She regularly champion female founders and raise awareness of the gender funding gap in start-up industry and through the media.


Read press coverage

“The credit belongs to the (wo)man who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly...” 

- Theodore Roosevelt

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