Blog Post
69. Polly McMaster, The Fold - Don’t Fold under pressure
#pregnant #crowdfund #fashion #angelinvestment #stress #retail #resilience
£11 million raised
From being in turmoil and struggling to eat and sleep, to Kate Middleton wearing a dress from the brand; elevating the business to new heights. All in the same year. Oh, and add in raising over £11m in funding, and a couple of pregnancies. Not easy!
Being an entrepreneur is an incredibly turbulent journey. Polly McMaster is the founder of modern luxury workwear brand, The Fold, and she’s been experiencing the highs and lows since 2011. As Polly says in this episode, “that's something you have to have your eyes wide open to, when you go into it”.
So how did Polly approach her fundraising strategy and stay sane throughout the process? All is revealed as she talks to our founder and CEO Julia Elliott Brown about her experiences.
In this episode, you’ll discover:
- Why a simple approach to raising investment is key
- How to deal with the immense stress of fundraising
- Understanding when you just need to get the deal over the line
Subscribe to the podcast
In our Fundraising Stories podcast, we showcase inspirational interviews with female founders who share their honest experiences of fundraising – the highs, the lows, the challenges… and top tips for how to be successful.
Make sure you never miss a show by subscribing, and please rate and review, so that other female founders and professionals in the investment community can discover it.
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Want some fast advice? Select your one-to-one Accelerator Session with Julia Elliott Brown then pick a time that suits you best. You'll then be invited to complete a short pre-session form to help us to prepare. You'll get a video recording of the session and email follow up.
30m - Jump start
£150+VAT
- ask one or two questions
- fast feedback on your Investability
- initial advice on your fundraising approach
60m - Tank up
£300+VAT
- ask three or more questions
- review your pitch deck or financials
- step-by-step strategy and action plan
90m - Rocket fuel
£450+VAT
- ask as many questions as you can!
- review all your pitch assets
- full guidance on how to find your ideal investors
